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Mobile internet gaining on fixed line in West Africa
Research commissioned by mobile advertising network, Twinpine has given fresh insight into the unprecedented growth of the African mobile market, revealing that mobile penetration is driving internet usage across West Africa and playing a fundamental role in fuelling economic growth.
The study – An analysis of Mobile Technology in West Africa: The Case Of Nigeria, Ghana and Cote D’Ivoire was carried out in conjunction with Kenya-based iHub Research and analysed mobile usage across Nigeria, Ghana and the Ivory Coast.
Mobile penetration in these three countries has been growing at a phenomenal pace over the past five years. The study found that mobile subscriptions in all three countries have more than doubled between 2007 and 2011, with the combined total now standing at over 130 million. The report also revealed that in West Africa, mobile internet use has grown significantly in recent years to reach penetration levels almost equal to fixed line use for the first time.
For example, in Nigeria fixed internet usage stands at 28% compared to 26% for mobile internet usage. While in Ghana fixed internet subscriptions are at 10% and mobile internet at 9%.
This project has received funding from the European Union's Seventh Framework Programme for research, technological development and demonstration under grant agreement no 313203 Copyright © 2014 iMENTORS. All rights reserved.